CREATIVE DIRECTOR | TECHNOLOGY & DIGITAL INNOVATION
In 2009, I conceived something no concert audience had ever experienced: a projection-mapped world that made 50,000 people gasp in unison. That moment taught me what technology exists for.
I have spent my career ensuring creative vision survives contact with reality. Two decades later, I continue to bridge the gap between impossible creative concepts and flawless technical execution.
Creative director who has spent two decades making impossible moments real for Samsung, Apple, Disney, and Microsoft. My signature: environments and experiences that stop audiences cold—conceived with the technical precision that guarantees they actually happen.
I have directed immersive brand activations, led creative teams through high-stakes productions, and built the emerging technology pipelines (XR, virtual production, AI-driven experiences) that define the next era of brand experiences.
The difference is simple: I do not hand off creative intent to technologists. I am both, and the work is better for it.
Two decades of transforming impossible creative concepts into flawless technical executions.
Pioneered large-scale touring projection mapping
Conceived and executed immersive visual environments that transformed stadium concerts into projection-mapped worlds. First of its kind at touring scale.
Impact: 50,000+ audiences per show
Prototype-to-Live Event Scale
Multi-city immersive LED environments for Samsung's flagship product launch series. Pushed boundaries of real-time content delivery and audience engagement at global scale.
Impact: Global multi-venue deployment
Pioneered early commercial XR infrastructure
Developed comprehensive virtual production infrastructure and workflow systems. Led strategic acquisition recommendations that shaped NEP Virtual Studios' market position.
Impact: Industry-defining infrastructure
Complex real-time visualization
Technical direction for General Motors' Consumer Electronics Show presence, featuring cutting-edge real-time rendering and digital twin technology.
Impact: Pioneering automotive visualization
Live AR broadcast integration
Integrated augmented reality elements with live extreme mountain biking broadcast, enhancing viewer experience with real-time data visualization.
Impact: New standard for sports AR
Large-scale vehicle reveals
Multi-surface projection mapping for Ford vehicle reveals, transforming automotive launches into immersive theatrical experiences.
Impact: Premium brand experience
A career built on bridging creative vision and technical excellence.
Chief of Innovation | Principal Consultant
AI-forward creative direction, technology strategy, enterprise transformation
Leading creative technology innovation and strategic consulting for enterprise clients seeking to integrate emerging technologies into their brand experiences.
Director of Innovation | Product Manager
Virtual production, XR infrastructure, patent portfolio development
Pioneered early commercial XR infrastructure; oversaw acquisition strategy for Prism Group (including Lux Machina Consulting, Halon Entertainment).
Director of Digital Services → Director of Innovation
Research & development, new product design, workflow innovation
Designed and developed comprehensive virtual production computer model including hardware system design and complete workflow pipeline.
Technical Director | Freelance
Live event production, technical direction
Built foundational expertise culminating in Taylor Swift Fearless Tour (2009) - pioneered large-scale touring projection mapping.
The intersection of creative vision and technical mastery.
Available for creative direction, technical consulting, strategic advisory, and executive production.
Whether you're planning a global product launch, building an XR experience, or transforming how your brand connects with audiences—let's talk.